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Fall 2001 Hard Times
I think that I can safely say that everyone in the petroleum distributing business has seen Hard Times during the year 2001. No matter the size of your company you have undoubtedly faced many challenges over the last year.I believe the best course of action during trying times is to go back to the basics. Basics like closely watching our inventories, expenses, accounts receivables, profit margins, and debts. That list is certainly important and tends to scream for our attention, however there are two other items that should be at the top of our basics list, yet they are often overlooked. Customers and Employees. Without customers no business can survive. When your customers believe that you are looking out for their best interests they are not looking for a better price from another company. They trust you to keep a fair price and to make sure they are taken care of. Keep your customers happy and they will be your best salesmen. Happy customers talk and spread the word about companies they are pleased with.
You can’t keep your customers happy unless your employees are happy. One disgruntled employee can ruin a business. Employees want to believe, just like our customers, that we are looking out for their best interests. It is not just a big paycheck that they are looking for. Most studies show that employees want to feel appreciated and valued above anything else. Look for ways to show your employees how important they are to your business this year. Remember the basics, your C’s and E’s, this year.
As my term as president of AOMA comes to an end, I would like to personally thank the Board of Directors, the staff (Ann, Karen, and Lorrie), and most of all you, the members of the AOMA, who make this association the best, not only in Arkansas, but also across the country.
Health and Blessings to each of you in 2002.
Kenny Shipp
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